Vodafone Italia is part of the Vodafone Group, the world’s leading international mobile communications company, with approximately 341 million customers at 31 March 2010. The Vodafone Group has ownership interests in 31 countries and Partner Network agreements in a further 40. Vodafone Italia was Italy’s first private mobile operator.
At 31 March 2010, Vodafone Italia reports 30'247'000 registered SIM cards. The company operates eight Call Centers around Italy and more than 7'000 retail outlets. Total revenue for the year ended 31 March 2010 was 8'855 million euro .
In May 2008 Vodafone Italia launched its fixed line and broadband services, consolidating its role as a total communications provider capable of meeting all its customers' communications needs. In March 2010 Vodafone Italia had 1'300'000 ADSL customers and over 2'500'00 fixed line customers, including the contribution from TeleTu, acquired in October 2007.
Since April 2007 Vodafone Italia has entered into mobile virtual network operator agreements with Poste Italiane, Carrefour Italia, BT Italia, Daily Telecom and ERG Petroli. Vodafone offers the five new operators, who together serve a total of 1'900'000 customers, a full range of services, from voice to text, from roaming to data transmission.
In 2004 Vodafone Italia rolled out its UMTS network, whilst 2006 saw the launch of mobile broadband (using HSDPA technology), which now covers more than 80% of the population. In the year ended 31 March 2010, data and messaging revenue was up 7.7% to 2'071 million euro and, at 26.9%, accounts for an increasing proportion of total service revenue. This growth was achieved due to the growing success of the Vodafone Internet Key, the launch of the Mini PC offering integrated connectivity, and the success of the new smartphones.
In March 2010 Vodafone Italia announced that it had made the first call using LTE (Long-Term Evolution) technology within its TSCC (Technology and Service Creation Centre) Innovation Lab in Milan, employing Nokia-Siemens Networks network equipment.
In October 2009 the company launched Vodafone 360, the first open platform for mobile internet services that enables users to combine their address book, messaging and everything to do with social networks and access a host of applications available on a wide range of cell phones.
Vodafone Italia has international roaming agreements with 545 operators in 241 countries. GSM-GPRS coverage extends to 97% of the country, representing 99.4% of the population.
Since the establishment of the former Omnitel in 1995, the company has stood out for its innovative approach, its customer services and its corporate communication.