LUC Germany: Implementing a new brand
09 Mar 2010 in Alumni by Roman Stiehl
March 9th, Aachen
Alexandra Schwarz came to Aachen, to give us a presentation about "implementing a new brand". She has worked for many years at the same company, which changed from Degusse to RAG to Evoik. Therefore she has been introduced to many new brands in her professional life. She showed us, that it is most important to undestand the differences between company cultures in order to make people comfortable in their working environment.
Thanks to many stories and examples, the time flew by and two hours passed very quickly. Thanks a lot for sharing your experiences with us this honestly!